John Hall~ Founder Influencer & Co
~ Current Series ~
100 Interviews with 100 Major Influencers
As we dive down this rabbit hole of influence we have noticed there's a couple different types of influencers that are out there. There is the influencer that everybody knows. This influencer is the one that everybody sees. The influencer that has a massive public image, you see them all over Instagram, Twitter, the media, Facebook, LinkedIn, and YouTube. These influencers are what you could call Spotlight Influencers. Then you have another type of influencer that isn’t so much in the spotlight. This influencer is a more of an underground influencer. These are people that have significant influence but decide to stay under the radar just a little bit. They still have their personal brands, they still get into media sources, but they are not the typical faces you might see when you think of ‘influencers’.
Today’s guest is a master at the second type of influence. John Hall has been called by Inc. magazine as “one of the most powerful people in media that you have never met!” He is Ernest and Young’s Entrepreneur of the Year in 2016, he has been recognized as one of Business Journal’s Top 100 Visionaries. The company he co-founded was ranked #239 on the Inc. 500 and #72 on the Forbes list of the most promising companies in America. There's an art and science to this type of influence and on the show today John shares with us some of his best secrets to maintaining this influence.
We talk with John about how he developed the company Influence & Co, how it became the largest creator and distributor of expert content for major media outlets. We talk with John about building influence with his clients and some of the key takeaways that he learned from seven years of helping other businesses gain influence.
John has some core values as an influencer, and it really boils down to simple things such as personal relationships, how he gauges every single personal acquaintance, and how he decides whether he's going to continue that personal relationship or let it go. Towards the end of the show we chat about two of his really awesome articles that I enjoyed reading, Perception of Influence vs. Actual Influence and how you can use both of those to grow your brand, as well as 7 Tips for Seeking Out and Seducing the Best Influencers to Love Your Brand..
02:43: Who is John Hall?
10:38: John on His Entrepreneurial Journey
13:30: John on Influence
15:41: John on Managing Your Ego
17:29: The Story Behind Influence & Co.
19:41: How John Obtained the Calendar.com Domain
22:18: John on How To Maintain Relationships
27:18: The Mission of Calendar.com
34:46: John on How He Uses His Influence to Grow Calendar.com
37:51: How To Get Started Pitching Your Writing To Major Platforms
40:56: Perception of Influence vs. Actual Influence
45:25: How To Identify Fake Influencers
48:09: John’s Favorite Influencers
53:05: How To Keep A Low Profile As An Influencer
57:05: John on Choosing Influence Over Money
01:01:50: John’s Favorite Conferences
01:03:27: A Sneak Peek into John's Book, "Top of Mind"
01:05:21: John on The Future of Influencer Marketing
Contact Info:
http://www.johnhallspeaking.com/
https://marketinginsidergroup.com/strategy/12-keynote-sales-speakers-you-shouldnt-miss/
https://twitter.com/InfluenceandCo
https://twitter.com/johnhall
https://www.influenceandco.com/
https://www.inc.com/author/john-hall?cid=landermore
John on Forbes: https://www.forbes.com/sites/johnhall/#28a7d6253845
Perception of Influence vs. Actual Influence: https://www.inc.com/john-hall/the-perception-of-influence-vs-actual-influence.html
7 Tips for Seeking Out and Seducing the Best Influencers for Your Brand
https://www.inc.com/john-hall/7-tips-for-seeking-out-and-seducing-the-best-influencers-to-love-your-brand.html
Calender.com: https://www.calendar.com/
HP#69 ~ Effects of Alcohol & Weed on the Brain ~ Dr. Andrew Hill
Ep.517 ~ Following the Voice Inside of You To Build Your Own Brand ~ Preston Smiles
HP#68 ~ Solving a Problem Will Get You Anywhere You Want to Go ~ Jeff Hoffman
HP#67 ~ How a Billionaire Builds His Teams ~ Jeff Hoffman
Ep.516 ~ Strategies on Raising $500 Million ~ Punit Dhillon
HP#66 ~ Why a Kidnapping Survival Course Helped Entrepreneur Take Their Game to the Next Level
HP#65 ~ Getting a Good Job vs Getting a Good Life ~ Jeff Hoffman
Ep.515 ~ Biohacking Your Brain Will Massively Change Your Life ~ Matt Gallant
HP#64 ~ What is Meditation Doing to Your Brain? ~ Dr. Andrew Hill
HP#63 ~ Your Brain is Probably Not as Healthy as You Think ~ Dr. Andrew Hill
Ep.514 ~ Leadership, Mindset, Commitment & Balance From the CEO of Foot Locker ~ Lew Kimble
HP#62 ~ How a Billionaire Starts His Day ~ Jeff Hoffman
HP#61 ~ I Checked My Phone Over 500x Last Week - How Many Times Did You Check Yours?
Ep.513 ~ Asking the Right Questions Liberates a New Form of Freedom ~ Mark Victor Hanson & Crystal Dwyer Hansen
HP#60 ~ Hacking Jet Lag
HP#59 ~ Reputation - 8 Things All Entrepreneurs Need to Do To Gain One & Manage One
Ep.513 ~ Building a 7-Figure Location Independent Podcast ~ John Lee Dumas
HP#58 ~ Dopamine Can Make or Break an Entrepreneur - Here's What You Need to Know
HP#57 ~ Why Productivity & Focus Are Different For Men & Women
Ep.512 ~ Building a CryptoCurrency Hedge Fund ~ Kyle Samani
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show