The Passle Podcast - CMO Series
Business:Marketing
Business development is a relatively new career path. Knowing exactly how to build a career and what is best practice for establishing yourself in the industry is not easy for business development professionals at any stage of their career.
In this episode of the CMO Series Podcast, Will Eke is thrilled to be joined by Laura Nicholls, Chief Business Development Officer at Ashurst, to discuss what it takes to build a great career in legal business development.
Will and Laura cover:
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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