Casey Cheshire is the CEO and Founder of Ringmaster Conversational Marketing. He is also the author of “Marketing Automation Unleashed” and the host of the “Hard Corps Marketing Show”. He has found a unique way to turn the world of marketing upside down; podcasting! His time in the Marines has brought him laser sharp focus on his goals, and he is ready to spread the word about how podcasting can be the perfect way to get to know your ideal customer. Casey sits down with host Valerie Cobb to talk about ways that you can successfully find your way out of the confusing maze of revenue and grow your business.
Takeaways
Quote of the Show:
2:35 “All we need to do to fix this is actually talk to our prospects, talk to our customers and we're just doing it wrong. We think that talking to them is like a sales conversation. That's a different kind of conversation. We're not actually asking and giving them attention and this drives me bonkers”
Links
Ways to Tune In
Speaking In Sales - Wendy Pease - The Revenue Maze - Episode # 004
Genuine Connections - Layne Frank and Alan Kaye - The Revenue Maze - Episode #3
Tech Check - David Ward - The Revenue Maze - Episode #2
Sci-Finances - Anthony Nitsos - The Revenue Maze - Episode #1
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