Bjork Ostrom, together with his wife Lindsay, are the founders of both foodbloggerpro.com and pinchofyum.com. In less than 5 years, he and his wife built a side hobby - food blogging - into a $300,000+ per year (and growing) online membership site. As a non-profit employee and 4th grade teacher by day, Bjork and his wife navigated the early challenges of developing their passions into both a successful business and something they would enjoy doing on a daily basis. Based out of St. Paul, Minnesota, Bjork and his wife are now working together to take the business to the next level (and to see if they can't crack the 7-figure revenue mark). Bjork's wife, Lindsay, started Pinch of Yum in 2010, making their first dollar through an ad network. They started doing income reports in 2013. This instigated a lot of questions, which led to the development of Foodbloggerpro, which they rolled out over the course of 3 months from November 2012 to January 2013, raising over $10,000 in pre-sales. Foodbloggerpro now makes $300,000 a year and they're working on ways to grow the platform to 1 million / year. What Bjork Ostrom and I talk about in this broadcast:
Bjork Ostrom on building your skill set and maximizing your time: “Any time that people are doing anything, there is always the potential to double whatever it is” Bjork Ostrom on what the big idea is: “What has gotten us here won’t get us to the next level.” Bjork Ostrom's biggest piece of advice: “Feel the burden of doing a little bit each day to make it a little bit better and to make yourself a little bit better.” Find Bjork Ostrom online:
Other resources mentioned:
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ITT 002: How to Dominate Fear, Draw Your Own Map, and Live Boldly with AJ Leon
ITT 001: Welcome to the official In the Trenches Podcast
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