On this episode we are joined by Stephanie Postell from Anchor Heating and Air.
Eric sits down with Stephanie at the Women In HVACR event. Stephanie is the co-owner of of Anchor Heating and Air, along with her husband David, in Charleston, SC.
Eric asks about what it's like to work with your spouse. Stephanie says, "you've gotta stay in your lane!" Their daughter also works in the business as well!
Anchor Heating and Air is in their first year of business, and Eric asks what the biggest challenges were in their first year. Stephanie touches upon scaling too quickly, maintaining a level of service and sometimes having to say no to some jobs.
Since this interview took place at the Women in HVACR event, Eric and Stephanie also talk about women in the trades.
Morning Marketing Update
Understanding Metrics: Having Clarity & Data
Entering Growth Mode
Implement and Execute
Overcoming Obstacles in a Family-Run Business
The Importance of Asking Questions
Marketing Strategy: Making Data Driven Decisions
Monitoring Current Trends
Get out of Obscurity with Personal Branding
How to Utilize Software to Increase Efficiency
The Science Side of Marketing
IAQ Q&A’s
How to Perfect the Review Process
The Best Practices for Advertising with Yelp
The Biggest Website Mistakes You Can Make
Keeping Your Talent Pipeline Full With Nathan Coker
Promoting Women in the Trades with the Lady Titans
The Power of Proper Planning
Why You Should Start a Podcast
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