One of the things I love about living in Indiana is the color the seasons. There are bright pastels in the spring and rich greens in the summer and bright oranges and yellows in the fall. The exception is winter. Those dreary days of winter seem colorless and bland compared to the vibrancy of the colors throughout the rest of the year. That's why I love evergreen trees. They bring spots of color all year long.
And just as those wonderful trees bring consistent color to my yard. evergreen content brings spots of color to your marketing content. What is evergreen content? It's information that is always relevant to readers. Unlike seasonal content or breaking news it answers questions your customers have every single day.
Breaking news gets stale but evergreen doesn't. So as you're looking at your total content calendar make sure you have several pieces of evergreen content to add consistent color.
#760 Spark a Conversation
#759Use KPI’s to Grow
#758 Set Your Goals with Your Heart
#757 Build an Amazing Life
#756 Email - Your Little Black Marketing Dress
#755 Managing a Business and a Family
#754 Make Your Content Fun
#753 -No Social, Just Media
#752 People over Profits
#751 The International Team
#750 Success in a Rocky Economy
#749 Find Your One True Love
#748 The Psychology of Words
#747 The Right Price
#746 A.I. and You
#745 Avoid Social Media Overwhelm
#744 I Love Evergreen Content
#743 - Stop Creating Content and Start Telling Stories.
#742 Unlock Your Creativity with Art.
#741 Shaping Your Brand Position
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