Going through a lot of experiments in figuring out the things that work and the things that don’t, Chris spends most of his time finding a measurable solution in bringing results to the business.
In today’s Knucklehead Podcast episode, Chris speaks about performance marketing, how he came up with a quantifiable outcome in generating leads, and why focusing on your audience and what helps them better can help in winning brand and awareness which leads people to actually buy from you.
Chris Walker is the CEO of Refine Labs. They help companies optimize their revenue model. Their Revenue Engine Optimization formula has been proven to accelerate business growth and new customer acquisition with a focus on pipeline velocity. The results are consistent and span across industries including medical devices, industrial, scientific, and health/wellness.
Enjoy!
Favorite Quote:
“I made a big shift where I basically stopped believing in auditing all my assumptions on what I'd been taught about marketing. And so instead of just thinking about certain things, I would actually measure them and experiment with them.”
-Chris Walker
In this Episode:
2:43 - Understanding the concepts of performance marketing
5:16 - How Chris discovered social media as an awareness channel as opposed to an intent channel
14:20 - Significant ability he learned from his past work experience
16:38 - His advice on dealing with changes in business and market dynamics
19:52 - Getting in touch with Chris Walker
23:22 - How people perceive his service
Connect with Chris Walker
Website
Click here to connect with Knucklehead Media Group
E30 - Carry yourself with Class, Dan Dwyer
E29 - Finding the Drive, Steven Eugene Kuhn
E28 - Get the Spoils w/ Dennis Cohen
E27 - When it goes away, you earn it back - Aaron "Chili" Childress
E26 - 5'3" Motivator Mario Fields Sr
E25 - BC Engineering Group, Kyle Geitner
E24 - "Mission Driven" w/ Dropped Gunner
E23 - Real Estate Nuggets Derek Murrell, Good Faith Home Buyers
E22 - Four Weapon Safety Rules
E21 - VET CEO Chris Hoffman
E20 - Hard Work with Matt "Smart Money Guy" Sapaula
E19 - Vet Empowerment Transition Facebook Chat
E18 - Vetprenuer Tribe Leader Andrew O'Brien
E17 - LFTVET CEO Dom Franco
E16 - Navy Seal, Echelon Front Speaker and Overall badass JP Dinnell
E15 - Green Beret, Ranger Up Founder, and UFC Fighter Tim Kennedy
E14 - Communication and Why it isn’t working
E13 - Snowflakes and #dontbebeta
E12 - Self Discipline
E11 - Guests, America Grip + Fathom Academy Dan Barnhart
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