The Cambridge Marketing Podcast
Business:Marketing
This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.
Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo
Opinionated Marketers on: ECOLOGY
Internal Stakeholders
Opinionated Marketers on: TECHNOLOGY
Apprenticeships and Early Stage Careers
Opinionated Marketers on: EVs
Marketing Models
Opinionated Marketers on: CONSUMER PSYCHOLOGY
Brands
Opinionated Marketers on: S (again!)
Opinionated Marketers on: S IS FOR SOCIAL
Retention Marketing
Opinionated Marketers on: P IS FOR POLITICAL
Opinionated Marketers on: MARKETING GREEN PRODUCTS
Shrink and Skimpflation
Behaviour Change
Redundancy
The Power of PR
Marketing Technical Products
All things Video
Closing Deals
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