Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.
But did you know that 68% of marketers don’t have a documented customer journey strategy in place?
Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?
In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.
(Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want).
There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase.
If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!
Ep: 355: If You Are Humble, Your Prospects & Clients Will Iterate Your Business
Ep.354: Identifying Leakage In Your Marketing And Sales Process
Ep.353: Todd Takes You Behind The Scenes Of His Projects
Ep. 352: A Follower Success Story And Developing Yours In 2021
Ep.351: How To Master Webinars Like A Pro With Brian Mayoral
Ep. 350: Going Through NO To Get To YES!
Ep.349: Preparing Yourself To Use A Teleprompter Like A Boss
Ep. 348: Your Primary Goal For This Year Is CLARITY
Ep. 347: Santa Dropped Off New Camera Gear At The WireBuzz Office
Ep; 346: 2020 Results - If You Transitioned To Virtual Sales, You Probably Crushed It
Ep. 345: The Latest Stats On The Effectiveness Of Using Video To Close Deals
Ep. 344: What Is Personalized Video?
Ep. 343: The 6 Types Of Videos A Salesperson Can Create
Ep. 342: A Common Social Media Mistake And The Solution
Ep. 341: Remembering The First WireBuzz Christmas
Ep. 340: Christmas Day - A Gift Of Celebration
Ep. 339: Xmas Eve - Twas The Night Before Christmas
Ep 338: New Google Research: What Customers Expect From Your Website
Ep. 337: Latest Video Engagement Stats & How To Maximize Results
Ep. 336: Dr. Axe Talks Health & Marketing With Todd Hartley
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