The Centre for Army Leadership Podcast
Business:Management
In this week's episode we will be doing a deep dive into 'Strategic Communications' (StratCom) by talking to former Director Communications Division at SHAPE, Mark Laity. Mark tells us about his time as a defence correspondent in the 1990's and discusses the exponential rate of change in journalism and the shift to reporting 'emotional narratives' as opposed to the facts. He highlights that the rapid rise in technology and 24 hour news has changed the nature of journalism, with there now being an unhealthy tension between 'being the first with the story vs being the first with the truth'. He goes on to talk about StratCom and his role within SHAPE, describing StratCom as 'a systematic approach to incorporating communications into our overall effect; you cannot win without information on your side'. He highlights that although the theory and intellectual grounding in StratCom is assured, the implementation of it is less so. Mark goes on to give some sage advice to advisors at every level, outlining that they are there to tell bosses 'what they need to hear, and not what they want to hear', stressing that advisors need humility and strong moral courage. Finally, he gives an informed and candid view on Afghanistan, unpacking what arguably went wrong for both NATO and wider stakeholders, highlighting that 'no one thing went wrong, but there was a lot that did'.
A fascinating deep dive into StratCom, for leaders at every level.
Episode 27: Admiral (Retd) William McRaven: Making your bed and leading with integrity
Episode 26 - Simon Sinek: Leading within the ’Infinite Game’
Episode 25: Cath Bishop - The Long Win - A better way to succeed
Episode 24: Will Greenwood MBE and Ben Fennell - Teamship and High-performance
Episode 23 - Kate Richardson-Walsh OBE: leading high-performance teams
Episode 22 - The Importance of Adaptability and Decision-making - Major General Tim Hodgetts CBE QHS OStJ
Episode 20 - Lt Col Langley Sharp MBE
Episode 19 - Lord Karan Bilimoria CBE DL
Episode 18 - Professor Neil Greenberg
Episode 17 - Professor Jamie Shea CMG
Episode 16 - WO1 Gavin Paton & SMA Michael Grinston
Episode 15 - Leena Nair
Episode 14 - Lt Gen Richard Nugee CB CVO CBE
Episode 13 - Imam Asim Hafiz OBE
Episode 11 - Archbishop Justin Welby
Episode 12 - Dr Tara Swart
Episode 10 - General Stanley McChrystal
Episode 9 - Eddie Jones
Episode 8 - WO1 Sarah Cox
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars