The Tim Atkin Cork Talk Podcast
Arts:Food
Sean Willard engineers menus and wine lists for a living. It’s a fascinating job that involves economics, science, art, psychology – and plenty of number crunching. Our enjoyable chat covered everything from font sizes to daily specials, how the pandemic changed the on-trade for ever, techniques for steering customers away from default choices, the concept of truth on menus and what annoys him most about eating out in restaurants.
To read more about Sean have a look at the Menu Engineers website.
Don’t forget, Cork Talk is now available on Spotify. You can listen to this week’s episode, plus my back catalogue of interviews with some of the world’s most extraordinary wine figures.
Cork Talk with Peter-Allan Finlayson
Cork Talk with Franco Massolino
Cork Talk with Andrea Pieropan
Cork Talk with Brian Croser
Cork Talk with Fiona Morrison
Cork Talk with Felipe Tosso
Cork Talk with Peter Gago
Cork Talk with Trevor Durling
Cork Talk with Harold McGee
Cork Talk with Pieter Ferreira
Cork Talk with Ronan Sayburn MS
Cork Talk with Helen McGinn
Cork Talk with Gordon Russell
Cork Talk with Filipa Pato
Cork Talk with Gerhard Kracher
Cork Talk with Almudena Alberca
Cork Talk with Aris Tselepos
Cork Talk with Roman Horvath MW
Cork Talk with Ricardo Baettig
Cork Talk with Germán di Cesare
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