The Passle Podcast - CMO Series
Business:Marketing
This year we’re celebrating International Women’s Day by shining a light on the experiences of incredible women across the industry. In this second installment of Inspiring Inclusion, we uncover the personal stories of our guests and the inspirational people who have influenced their journeys.
From creating safe spaces to the power of putting words into action, this incredible lineup share their insights and perspectives on the role of firms and their leaders in inspiring inclusion.
We’re so grateful to hear from Julie Chodos, Chief Marketing & Business Development Officer at Axinn, Veltrop & Harkrider, Sandria Lherisse, Director of Marketing and Business Development at Groom Law Group, Emily McKeown, Business Development Director at Godfrey and Kahn, Sarah Short, Business Development & Marketing Manager at McLennan Ross, Angela Quinn, Chief Client Officer at Husch Blackwell, Christie Cáceres, Chief Business Development and Marketing Officer at Sheppard Mullin Richter & Hampton, Sarah Kempsey, Chief Marketing Officer at Montgomery McCracken Walker & Rhoads, Laura Long, Chief Operating Officer and Chief Finance Officer at Hanson Bridgett, Liz Bigham, Chief Marketing Officer at Burford Capital, Marianne Talbot, Chief Marketing and Business Development Officer at Bailey & Glasser, LLP, Gina Connell, Chief Marketing Officer at BP Collins, Diana Courson, Chief Marketing Officer at Wiley Rein, Nicole Miles, Chief Marketing Officer at Dentons, and Despina Kartson, Chief Marketing Officer at Baker Hostetler.
Episode 25 - Erin Corbin Meszaros of Eversheds Sutherland on rising to the challenges of legal marketing
Episode 24 - Tamara Costa of BLG, on ESG and the role of marketing
Episode 23 - Laura Nicholls of Ashurst on what it takes to build a great career in legal business development
Episode 22 - Mark Hunter of Hicks Morley on what it takes to build effective business development skills in lawyers
Episode 21 - Andrea Stamp of Forbes Solicitors on building recognition in key regions with strategic campaigns
Episode 20 - Lee Garfinkle of Goodwin on building a dominant industry position in legal services
Episode 19 - Kalisha Crawford of Ropers Majeski on making data work for your firm
Episode 18 - Beth Huffman of Nelson Mullins on attracting, developing and retaining marketing talent
Episode 17 - Amy Shepherd of Ballard Spahr on the duties of care as a CMO
Episode 16. James Stapleton on calculating ROI of marketing and BD activities
Episode 15. Carolyn Manning of Mintz on the importance of a firm’s brand
Episode 14. Julie Henson of Taft, Stettinius & Hollister on building more productive client relationships
Episode 13. Craig Budner on Growth Opportunities at Law Firms
Episode 12. Despina Kartson on Business Development Leadership in Professional Services
Episode 11. Julia Bennett on the missing piece in client relationships at law firms
Episode 10. Susan Ahern of Clark Hill on building marketing into a trusted voice in the boardroom
Episode 9. Alessandra Almeida Jones on diversity & inclusion in effective marketing
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
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