Great guest this week-- Marilyn Cox, Vice President of Marketing and CRM at The Second City.
In this episode, "Practical MarTech: How to Make Marketing Technology Work for You (Not against You)" Marilyn gives us some great lessons from improv as well as active listening for B2B sales and marketing.
The biggest thing, one of the core principles of improvisation is the idea of yes-and. So it is the idea of recognizing and building on the ideas of others. And a lot of us don't want to admit it, but we do have a knee-jerk reaction to shoot down an idea when somebody brings something up. And so the idea of yes-and is really at the root of everything we teach, and work on.
Many other improv principles are built into this. So the idea of bring a brick and not a cathedral-- that you are not having to do this by yourself. Rely on the team and the ensemble you have around you... there are just so many really fantastic ideas that help you engage and interact with not just those people internal to your organization, but also people that you are trying to reach, you're trying to communicate to, and those you are trying to better understand.
I also ask Marilyn how she built her marketing technology stack at Second City. How do we build what we need to manage our business? and to build our own scalable predictable sales pipeline for that?--What were your priorities? When you've been given a blank slate, how do you approach that?
Read the full transcript on the Heinz Marketing blog starting Mon. 9/2 6am PST.
How Consistency and Focus Took Weldon Long from Jail to the Fortune 500
Godley Delivers the #1 Thing Salespeople Want: Qualified Leads - Podcast
A Personal Branding Strategy: How You can be Top of Mind - Podcast
Can Salespeople be Trusted?
Can a First Impression Make or Break Your Sale? Q&A with Dave Lorenzo
Conversica Study Reports 77% of Leads are Not Touched - Alex Terry on Podcast
Your 2019 Sales Enablement Strategy Is Here: Q&A with Melissa Madian
Three Ways to be a Winner in Pipeline Development
Christine Zmuda, Sr. Dir. of Sales at Microsoft on How Microsoft is Shaping the Future of Sales
It all starts with a problem! - Jill Konrath at her best - A podcast with Matt Heinz
Why Cold-Calling Works from Mike Schultz of the Rain Group
Training & Professional Development for your Sales Managers: New Best Practices from Norman Behar
Why Closing is the Easy Part of a Sale-Anthony Iannarino & Matt Heinz
How to Create Effective Marketing in Difficult Industries
It's unbelievable what you can get done if you don't care if you get fired! Joe Chernov
How to Build, Manage and Mobilize Customer Communities: Q&A with Nick Jordan
How to Avoid a PPT that undermines a Salesperson's Credibility
Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram
Buyers are Fed-Up, B2B has not Adapted - Dave Gerhardt
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth