Just because little Timmy has a camera and plays 6 hours of Starcraft everyday on his computer doesn’t qualify him as the best video production partner for your online business video.
Nor is the wedding videographer who did a fantastic job capturing the bride and groom’s sentimental moments.
As ridiculous as this sounds, I see marketers make this mistake all the time when their boss tasks them with creating a business video.
They start by asking, “Who do I know that has a camera?”
My friends, I’m telling you that’s the wrong way to get started, and it’s one of the main reasons why most business videos fail.
When you’re looking for someone to create your online business video, you need someone who already lives in the digital marketing world — experts who specialize in conversions.
Because digital marketing experts will know how to map out the right strategy to generate results with that video.
Think about it like this...
Generating ROI with your business video is just like a passenger train.
You need to lay the tracks BEFORE you start the train, otherwise your passengers will never reach the final destination where they can BUY.
This is all lined out in the strategy phase before you start the creative process.
So listen in to discover how to build your train tracks the right way so that you ensure your business video succeeds.
Ep. 335: Cardio Breakthrough!
Ep.334: The Latest Video Stats For Gaining Prospect Attention And Closing Deals
Ep. 333: Where Should Marketers & Sales People Get Started?
Ep. 332: How To Stand Out In A 3 Second World With Brendan Kane
Ep. 331: How to Collect Your Thought Leadership Ideas
Ep. 330: Stop Pattern Interrupting On Your Website
Ep. 329: Icebreaking - Todd's Challenge For You This week
Ep. 328: WireBuzz iPad Gets Stolen At The Airport But What Happens Next?
Ep. 326: NHL Stud Nathan Gerbe Talks About Overcoming Adversity
Ep. 327: Remote Selling Secrets - Todd’s Speaking At Tony Robbins’ Business Mastery!
Ep. 325: Finally Revealed - Todd's Big Tony Robbins Announcement
Ep. 324: Todd's Got HUGE News Coming Up!
Ep.323: Todd's Blue Speedo Story - How To Attention Hack
Ep. 322: How To Optimize Email For Better Results
Ep. 321: Preparing Your Business For The New Google Page Experience
Ep.320: The 5 Zones For Using Video To Achieve Business Goals
Ep. 319: What Makes People Buy Faster?
Ep. 318: Welcome to December! Change Can Start Early...
Ep.317: Why You Should Always Support Free Speech
Ep. 316: Work For Your Future Not Your Weekend
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