In this podcast episode, we'll be very hands-on and practical. I get asked a lot about how to implement website analytics by airline people, and if you want to learn about that too - this episode is for you.
Liliana García Magaña, who works on Business Intelligence and Analytics at a Mexican low-cost airline VivaAerobus, explained in detail how they implemented new advanced digital analytics, how they designed new analytics framework, and how they deal with the challenge of omnichannel tracking. Liliana and her team built a robust web analytics model which now allows them to measure every user interaction across different channels.
You can find the full article with the key concepts, quotes, and other notes from our talk with Liliana here:
https://diggintravel.com/how-to-implement-advanced-airline-digital-analytics/
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Airline Digital Innovation and Transformation [Wizz Air Case]
How to Build Innovative Airline Digital Products [Southwest Airlines Case]
Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration
Insights for Ancillary Revenue and Airline Onboard Retailing
Airline Digital Cabin Talks: The Key to Successful Onboard Retailing
Airline Data Talks: Airline Digital Analytics Evolution at Air New Zealand
Airline Digital Experience Analytics: Understand Your Customers‘ Behavior
Airline Experimentation Talks: How to Make Better and Faster Decisions
Airline Innovation Talks: Alberto Terol Conthe, Iberia
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Airline Digital Talks Series: Remus Moraru, Wizz Air
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Airline Industry Digital Outlook: From a Changed Traveler to a Changed Airline
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How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]
A Practical Approach to Airline and Airport Robotics and Innovation
2021 Travel Industry Outlook [Retailing and Distribution]
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