Jared said something in this week’s episode that caught me off guard… He referred to the time period after release day as “Phase 2.”
We’ve talked a lot on this show about the importance of having a “post-release strategy” and not giving up after release day...
But calling it “Phase 2” gave me a more detailed perspective on what record labels should be doing in the days and months after an album (or single) has been released.
In this week’s interview with Winspear Records, Jared simply gives this over-arching strategy a name: “Phase 2”
Phase 2 is when you release bonus material, announce a tour, leak demos, or save a kid’s life at Niagara Falls and hope someone posts it on TikTok.,,
Phase 2 is just as important as Phase 1, maybe more important. This is when you double-down on your commitment to this release, regardless of how fans responded (or didn’t) on release day!
Winspear releases subsequent EPs with original demos or acoustic versions. But they take this simple strategy one step further. They create unique artwork, different track listings, and they even rename the songs slightly to help change the listeners perspective that these aren’t just cast-off demos!
Listen to learn more!
Start your own record label today with our FREE Record Label Toolkit! http://otherrecordlabels.com/toolkit
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Stereofox - (fnonose, LOKY, Kendall Miles)
The 4 Types of Record Label Personalities
Mastering - Industry Insiders
10 Steps to Planning Your New Release
Record Store Day - Industry Insiders
Why I Quit My Own Record Label...
Why Do We Release Music on Fridays?
Flower Sounds - (The Fruit Trees, The Lentils, Dave Bixby)
Common Album Artwork Mistakes
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How to Start a Record Label Podcast
5 Things That Don’t Matter (for Record Labels)
OFFAIR Records - (Richard Reed Perry & Susie Ibarra, Niia, Oh No)
Your Record Label’s Unfair Advantage
Heart Dance Records - (Eddy Ruyter, Sherry Finzer, Julia Hanney)
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Artists on Labels: The Beths
Artists on Labels: Bartees Strange
Artists on Labels: Wheatus
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