Jared said something in this week’s episode that caught me off guard… He referred to the time period after release day as “Phase 2.”
We’ve talked a lot on this show about the importance of having a “post-release strategy” and not giving up after release day...
But calling it “Phase 2” gave me a more detailed perspective on what record labels should be doing in the days and months after an album (or single) has been released.
In this week’s interview with Winspear Records, Jared simply gives this over-arching strategy a name: “Phase 2”
Phase 2 is when you release bonus material, announce a tour, leak demos, or save a kid’s life at Niagara Falls and hope someone posts it on TikTok.,,
Phase 2 is just as important as Phase 1, maybe more important. This is when you double-down on your commitment to this release, regardless of how fans responded (or didn’t) on release day!
Winspear releases subsequent EPs with original demos or acoustic versions. But they take this simple strategy one step further. They create unique artwork, different track listings, and they even rename the songs slightly to help change the listeners perspective that these aren’t just cast-off demos!
Listen to learn more!
Start your own record label today with our FREE Record Label Toolkit! http://otherrecordlabels.com/toolkit
Record Labels Take Time
a big change is coming...
Quick Win: Audit Your Label’s Website
Catapult Recordings (Butch Wifey, Talel McBriar, Lu Lagoon)
Sync Licensing and Composing Music
Sync Licensing and Music Supervisors
Sync Licensing: How to Get a Sync Deal
Sync Licensing and Sync Agents
Sync Licensing: Preparing Your Audio for Sync
Sync Licensing and Music Libraries
Sync Licensing Book Recommendations
Sync Licensing in Advertising
Sync Licensing: What is Sync Licensing?
The Don’t Do List
Quick Win: Link-in-Bio Clean Up
Beggars Group (The National, Bartees Strange, The Smile)
How to Surprise Your Fans
Quick Win: The Spotify Artist Pick
Industry Insiders: Digital Advertising
Starting a Record Label YouTube Channel
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Immediately Kinfolk
This Next Song‘s About - A Songwriter‘s Podcast
RAISING THE BAR
No Jumper
Life of the Record