As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.
In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.
Listen as David discusses:
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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#168 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI
#167 The D3 Methodology: Building Strategic and Technical Skills
#166 The D3 Methodology: Building a Strong Organizational Structure
#165 How To Lead Through Authenticity ft. Anna Crowe
#164 How to Remove Friction in Marketing ft. Roger Dooley
#163 The D3 Methodology: A Holistic Model for Maximizing Revenue
#162 What it Takes to be an Agent of Change ft. Linda Haury
#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick
#160 Ramping Up Marketing During a Downturn ft. Rob Bois
#159 Being Contextual in Marketing ft. Mathew Sweezey
#158 Profiling a High-Performing Sales Professional ft. Frannie Danzinger
#157 Leaving a Legacy ft. Courtney Wilson
#156 The Importance of Building a Strong Team Culture ft. Teresa Almaraz
#155 Isn't Sales and Marketing the Same Thing? ft. Max Altshuler
#154 From Barista to Badass Marketo Champion ft. Chelsea Kiko
#153 The Power of Marketing in Driving Revenue ft. David Eldred
#152 Demand Creation Done Right ft. Carlos Hidalgo
#151 Changing the Narrative: How to Reposition the Discipline of Marketing
#150 How to Get Your Data Clean and Pristine with Gaea Connary
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