Should sales and marketing be combined, is a commonly asked question. A symbiosis of sales and marketing team can indeed accelerate success, and bring growth to a business. However, there are a few tricks to know on how to make that relationship work seamlessly.
In today’s episode, Bethan Vincent will be discussing the the topic on “How sales and marketing can work together within agile frameworks” and share her expertise.
Bethan is B2B Marketing Consultant with over 10+ year’s experience in technology and the digital sector. She has taken on companies like Google and AWS through innovative positioning, customer-centric messaging and delivering campaigns with a test and learn mentality. Bethan has created marketing departments and teams from scratch, built out full go-to-market strategies and advised at a board level.
More about Bethan below:
Website: https://www.bethanvincent.com/
LinkedIn: https://www.linkedin.com/in/bethanvincent/?originalSubdomain=uk
Podcast: https://www.bethanvincent.com/the-brave-podcast
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How to create legendary category design for tech companies – Christopher Lochhead
Enabling Digital Transformation Through ABM – Thad Kahlow
Relationship Sales at Scale – Dan Englander
Global B2B Messaging and The Human Truth in Global B2B Campaigns – Tony Riley
Understanding The Core Ingredients to CX Success – Oliver Budworth
Programmatic Paid Social for B2B Marketing – Sam Karow
Insights into effective ABM trends for SaaS in 2022 – Shira Abel
How Virtual Events and Conferences Produce High Client Turnover Rates in a Post-covid World - Ike singh Kehal
How to Develop Strategic Visual Content That Will Drive the Future of Communication – Amy Balliett
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How Remarkable Customer Experience Can Be Your Best Sales and Marketing Strategy – Dan Gingiss
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Five things B2B Content Marketers need to know about working with influencer - Lee Odden
B2B Marketing Psychology – Larry Kotch
Demand Generation: Opening the Gates to Creativity - Neil Stoneman
Successful Email Marketing for B2B Organizations – Jenna Tiffany
How to Use Emotional Marketing to Increase Sales – Alexander Novicov
When to use AI such as chatbots – Samantha Stone
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