“It's true that one of the biggest fears is when you decide that you want to do things differently, you don't want to be in a system where you're stuck to two walls, especially when you become freelance and you say, from now on, I just depend on myself.”
In episode #607 of the Inspiring Women in CX podcast, Clare Muscutt talks to Sonia Etxebarria, Founder and Strategist at Akuyari, about…
👭 How she made her way into the Women in CX community and went on to found her own customer-centric design agency, Akuyari, collaborating with other members to do so
👩💼 Working in Telco and Logistics before making the leap from corporate to entrepreneurship and doing things her own way
💪 The importance of recognising the value that you bring and playing to your strengths to win in business
🗣️ Challenging the negative connotation around ‘selling’ and self-promotion, particularly as women
🎨 Her passion for service and experience design, the importance of research and discovery, and fashioning her own methodology
💬 Why it’s critical to conduct qualitative research to understand feelings and motivations and use quantitative research to validate findings
For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community/membership
Clare Muscutt talks with Liz Berks about research methods & getting closer to customers on any budget
Clare Muscutt talks with Airship’s Strategic Services Lead, Jennie Lewis about the challenges faced by Women in Customer Experience Technology
Clare Muscutt talks with Sarah Sargent about customer experience in housing and non-profit sectors.
Episode #304 Clare Muscutt talks with Adi Tobias about carving out her own role, CX in platform-based businesses, and neurodivergence as CX superpower!
Clare Muscutt talks with Gita Samani about CX and Digital Transformation, Perfectionism and Beating Burnout
Clare Muscutt talks with Sarah Curran-Usher MBE about the evolution of retail customer experience.
Clare Muscutt talks about CX Insights & Women in the Workplace with Kantar Insights CEO, Amy Cashman
Clare Muscutt talks human Centred Design, Inclusion and LGBTQ+ Womxn in CX with Lara Husslebee.
Clare Muscutt talks about CX in IoT and FM with Sharon Boyd, CXO at MKL Innovation.
Clare Muscutt talks with Anita Siassios, about Women in Cyber Security & building female communities
Clare Muscutt talks about Employee Experience in CX with Carolene Méli, Ex Cirque du Soleil.
Clare Muscutt talks CX Metrics, Insight and the importance of Women’s Networking with Chloe Woogler.
Clare Muscutt hosts Amanda Riches as she shares her inspiring story, from inside and outside CX.
Clare Muscutt talk with Debbie Akwara about her journey to becoming a CX Queen, in West Africa.
Clare Muscutt talks with Olga Potaptseva about Agile Customer Experience and violence against women.
Clare Muscutt talks with Jeannie Walters about CX , inclusivity, resilience and adaptability.
Clare Muscutt talks with Diane Magers about applying psychology to CX & life’s swimming pool moments
Clare Muscutt talks with Stacy Sherman about our mother’s influence and advice on female leadership.
Clare Muscutt talks with Maya Khalifa about GCC CX & challenging gender-equality in the Middle East.
Clare Muscutt talks with Jo van Riemsdijk about motherhood, CX recruitment and how to get hired!
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