Once again, it’s been a big week for the industry. Since our last broadcast, Edinburgh Festival, Wimbledon and The Open Championship have all been cancelled.
But, is there already light at the end of the tunnel?
On 3 April, China hosted what organisers claim is the first major trade fair to take place in the country following the Covid-19 pandemic. China’s first reported death was 11 January and reports today (7 April) show zero new deaths due to the outbreak.
If the UK were to follow the same timeline, then major events could start as early as the end of May.
If events do get the go ahead as soon as May then marketeers may need to act quick. This week, my podcast guest is Tag Digital’s Laura Davidson, a specialist in digital event marketing who highlights best event marketing practice.
Serving 2,000 events annually, Laura also shares key-analysis from when events began to cancel in Asia through to the more recent cancellations in Europe and the UK.
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Making Hay through the storm
Scottish Event Campus - Net Zero by 2030
A heart as big as Liverpool International Music Festival
Getting behind Bizzabo
How can brands bring back the boogie this festival season?
Introducing The Power of Events
Event adaptability with Conference Compass
Energy PR: Consumers’ attitudes to event sustainability
Brand experiences turning a complex message into a compelling story
Trends in telco and what they mean for the event industry
Revolutionising the Secondary Ticket Market
AMR - Behind the letters of event strategy
Why the right event host is more important than ever...
All the way to Remo
The power of empathy - brought to book
Tracking changes at new model Hilton Birmingham Metropole
Changing lanes at Brooklyn Bowl
Farnborough International facility flying high
Ink Factory’s perfect picture
Talking shop with The Party Goddess
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