GRIT: The Real Estate Growth Mindset
Business
Shoshana Socher used to be a stay at home mom until her family went through bankruptcy in 2005. This motivated her to find ways to put money into their lives which is why she decided to get a license and start her career in real estate. Five years later, her son, Cody became her business partner and grew the Socher Team from there.
Currently, the Socher Team is made up of 6 real estate agents and last year, they brought in $42.5M in sales with 166 transactions, marking 2020 as their most productive year to date. They attribute their growth and success mostly to having systems in place such as SISU and by doing activities that encourage agents to produce more.
In this episode, Shoshana Socher, the Operations Manager of Socher Team, Alex Ryb, and I talked about:
(05:28) How the team produced at a higher level despite having the same number of agents from the previous year
(09:01) Managing numbers vs. managing emotions
(11:26) How working with spreadsheets compare to having SISU?
(15:02) How morning meetings can shift your business
(17:25) How to motivate agents through 1 on 1 meetings
(19:28) The advantage of having an in-house Marketing person
(22:26) The importance of market updates
(25:50) What is Concierge Level Services?
(27:54) What technology does The Socher Team use in their business?
(31:23) The one thing that sets The Socher Team apart
Episode 076 with Kevin Flaherty, Real Estate Broker @ eXp Realty
Episode 075 with Spring Bengtzen, CEO of the Utah Life Real Estate Group & REAL Broker LLC
Episode 074 with Brindley Tucker, Owner of Your Realty Leverage Inc.
Episode 073 with Hedda Parashos & Raquel Rivas of Palisade Realty
Episode 072 with Chris Watters, CEO of Watters International Realty
Episode 071 with Matt Mick, Team Lead at Lincoln Select Real Estate Group - Nebraska Realty
Episode 070 with Michelle Seiler Tucker, CEO and Founder of Seiler Tucker Incorporated
Episode 069 with Clint & Shane Neal, Founders of Neal & Neal Team
Episode 068 with Brian Icenhower, CEO & Founder of Icenhower Coaching & Consulting
Episode 067 with Jeff Quintin, CEO and Team Owner of The Quintin Group of Keller Williams Realty
Episode 066 with Todd Crockett, Partner for The Crockett Team at Howard Hannah
Episode 065 with David Anderson, CEO of LionDesk
Episode 064 with Terrence Murphy, CEO of TM5 Properties
Episode 063 with Eric Forney, Broker/Owner at The Forney Group
Episode 062 with Ricky Cain, Founder/CEO of Cain Realty Group
Episode 061 with Peter Chabris, Team Leader of The Chabris Group
Episode 060 with Kyle Whissel, CEO/Team Leader of Whissel Realty Group
Episode 059 with Kevin Kauffman, Realtor/Owner of Group 46:10 Network
Episode 058 with Eric Lowry, CEO/Team Leader of The Lowry Team at eXp Realty
Episode 057 with Mahala Landin, Managing Director, Broker at Rachel Kendall Team
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