In this episode Mike Johnstone talks about how Volvo UK is taking an innovative approach to marketing their cars to mothers. He profiles the customer led strategy Volvo has successfully created and implemented to connect, engage and convert mothers to buy their cars.
For the show notes head to: https://marketingtomums.com.au/podcast/ep7_mike_johnstone_mums_and_automotive_marketing/
12. Why Mums Respond to Cause Marketing with Rochelle Courtenay
11. Engaging Mums at Work with Mita Mallick
10. Staying Relevant and Building Trust with Bill Partyka
09. Winning Her Business with Bridget Brennan
08. Selling to Chinese Mothers with Catherine Cervasio
06. Kids Influencing Mums Decisions with Michelle Poris
05. Reaching Mums With Influencer Marketing with Natalie Giddings
04. Understanding Gen Z Mothers with Jeff Fromm
03. Invisible Women with Liz O'Donnell
02. Why Mums Love Surprise And Delight with Amy Henry
01. Key Mistakes Brands Make with Katrina McCarter
00. Introduction to Marketing To Mums
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