Jeff Gothelf is a product coach, author, speaker and trainer who is currently trying to get companies to work with outcomes, not outputs. He's written two classic books: Sense & Respond, and Lean UX, as well as a variety of other books covering various aspects of product management and design thinking.
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Lean, Agile & Design Thinking can get along
These came from different places, but the philosophies that underlie all of these ideas are the same: understanding our customers, working in shorter cycles, making decisions based on evidence, and continuously improving.
Managing for outcomes is the hinge that everything else pivots fromThere are many principles of good product management, but moving away from output enables focus on the change in behaviour you want to see & have the humility to accept you don't have all the answers upfront
OKRs are the gateway drug to agility and good product managementOKRs are easy to explain, but difficult to implement. Used right, they can empower teams to make measurable impact towards an aspirational goal, without micromanagement or deciding on a fixed plan upfront.
OKRs are for teams, not individualsOKRs enable teams to focus on impact, changing customer behaviour in a way that matters to their business & knowing whether they've succeeded. Cramming individual task lists into the OKR format doesn't achieve anything.
Change is scary & might not work the first timeSome people start with OKRs by mistake or give it a quarter & then give up. Using OKRs well takes work. If it's not working, make sure you have open & honest retros to understand whether it's fixable & whether you can try again.
Buy "Lean UX""Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the leading approach for digital product teams today In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables."
Check it out on Amazon.
Buy "Lean vs. Agile vs. Design Thinking""As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams -- product management, design, and software engineering -- learns a different model. This short, tactical book reconciles the perceived differences in Lean Startup, Design Thinking, and Agile software development by focusing not on rituals and practices but on the values that underpin all three methods."
Check it out on Amazon.
Check out Jeff's coursesJeff is running some self-paced courses on OKRs, including in Spanish! Check them out here.
Contact JeffYou can catch up with Jeff on his website. You can also connect with him on LinkedIn.
Inside the Mind the Product Acquisition - Why Now & What’s Next? (with James Mayes, Evangelist @ Pendo & Co-Founder @ Mind the Product)
Developer Relations & Product Management - Friends or Foes? (with Tessa Kriesel, Head of Platform DevRel @ Snap & Wesley Faulkner, Head of Community @ SingleStore)
Using Solution Tests to Make Sure You’re Building Products Users Want (with Jim Morris, Founder @ Product Discovery Group)
Building Life-Centred Products with Collaborative Product Discovery (with Sophia Höfling, Co-founder & Head of Product @ Saiga)
Using the Power of Community to Grow Your Startup (with Anna Maste, Founder @ Boondockers Welcome & Subscribe Sense)
Pragmatic Digital Transformation in Traditional Industries (with Dan Chapman, Director, Product Line Leader @ Merck)
Understanding & Interrupting Cognitive Biases in Product Design (with David Dylan Thomas, Author ”Design for Cognitive Bias”)
Building Disruptive Products by Harnessing Power Users (with Moustapha Seck, Founder @ Fluid)
We’re All Responsible For Accessible Product Design (with Holly Schroeder, Senior UX Researcher & Accessibility Advocate)
Aligning Teams with Data & Finding Your Second Product/Market Fit (with Matt Arbesfeld, CEO & Co-Founder @ LogRocket)
Supporting Product Managers & Standing Up for the Value of Product Management (with Princess Akari, founder @ PeopleInProduct)
Adventures in Product Management (with Dan Olsen, author ”The Lean Product Playbook”)
Getting On Top Of Your User Stories & Requirements (with Richard Awe, founder @ Requstory)
Escaping the Build Trap with Product Operations and Strong CPOs (with Melissa Perri, author ”Escaping the Build Trap”)
Climbing the Product Management Career Ladder ... and Working Out if it’s For You (with Katerina Suchkova, Founder @ Ahead of Product)
Build High Growth Products by Following the Product Science Success Path (with Holly Hester-Reilly, founder @ H2R Product Science)
The Importance of Getting Your Product Launches Right (with Derek Osgood, Founder & CEO @ Ignition)
Standing Up for Diversity & Inclusion When No One Looks Like You (with Merina Khanom, Product Manager @ BBC iPlayer)
Getting Strategic to Land Your First Product Management Job (with Crystal Parker, Product Manager & Entry Level Career Coach)
Test Business Ideas Ethically by Experimenting With, Not On, Customers (with David Bland, Co-author ”Testing Business Ideas”)
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