Emily Heyward is the Co-Founder and Chief Branding Officer of Red Antler, a leading branding and marketing firm focused on early-stage ventures. Throughout her career, she has helped create, launch, and build devoted fan followings for some of the most beloved consumer brands, such as Allbirds and Casper. In her book, Obsessed, Emily takes readers behind the scenes of the creation process and outlines her principles of what it takes to launch highly coveted brands. We talk about: why people should invest in brand, her team’s process to create a level of obsession for new startups, current trends she sees in the industry, her notes of optimism, and more.
Interviewed by Mortimer Singer.
The Creator of Shoe Joy: Neely Powell, Founder & CEO of Charleston Shoe Co.
The Retail Enthusiast: EY Global Retail Leader, Thomas Harms
The Haircare Master: CEO of OUAI, Colin Walsh
The Nomad Travel Brand: Co-Founder & Director of Herschel Supply Company, Lyndon Cormack
The Equipment Entrepreneur: CEO & Founder of Gladiator Lacrosse, Rachel Zietz
The Head of a Happy Company: Founder and CEO of Summersalt, Lori Coulter
The Undaunted Entrepreneur: Founder and CEO of Hint Water, Kara Goldin
The Boss of Home Fragrance: Founder and CEO of GlassHouse Fragrances, Nicole Eckels
The King of Clean: Founder & CEO of The Detox Market, Romain Gaillard
The Racing Enthusiast: Founder & CEO of W Series, Catherine Bond Muir
Biophilic Retail: Founder and CEO of The Sill, Eliza Blank
The Platform Player: Founder and CEO of Win Brands Group, Kyle Widrick
The Enthusiast Event Business: President & CEO of HITS Shows, Tom Struzzieri
The Master of a Mindful Brand: Founder and CEO of Save the Duck, Nicolas Bargi
The In-Real-Life (IRL) Episode: Flagship‘s Justin Abrams
The Loyalty Episode: Reward‘s Founder and CEO, Gavin Dein
The Interior Design Duo: Elizabeth Pyne Singer and Max Konig
The Philanthropist Adventurer: Davis Smith, CEO of Cotopaxi
The Multi-Sensory Fragrance Experience, Editions de Parfums’, Frédéric Malle
The Revolutionary Logistics Solution: Quiet Logistics’, Kate Klemmer Terry
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