Episode 90 - Bad Ad, Good Ad
You’ve probably seen the ad. Surely you’ve heard about it.
I’m talking about the recent Peloton ad, the one where a woman is gifted a Peloton stationary bike by her husband and looks like she’s under pressure to use it.
For many reasons, it’s not a good ad, if you ask me, and it has received a ton of negative publicity. The ad comes across as sexist, insensitive and out of touch with reality.
In a word, clueless.
The star of this controversial ad, however, Monica Ruiz, reappeared very quickly on screen in an entirely different ad for Aviation American Gin, which was clearly poking fun at the Peloton ad.
This time around, she’s sitting at a bar with her friends, they toast to “new beginnings” and she guzzles her drink. Too funny.
Not only did Aviation American Gin (actor, Ryan Reynolds, apparently has a stake in the company) move fast in rolling out this spot, they newsjacked the Peloton ad debacle and went viral for all the right reasons. Their ad was timely, funny, topical and authentic.
Good for them. Good for Monica Ruiz. Not so good for Peloton.
Reading, Writing, Arithmetic and Social Media
Putting Yourself Out There on Social Media
If I Were a Business or a Brand with the Budget
The Tree That Falls in the Woods
What Can You Do for Social Media?
New Belgium Brewing‘s Torched Earth Ale
Ubiquity, Frequency and Quality on Social Media
Satisfying Your Audience‘s Needs, Wants and Demands
Preach Like Chynna
Twitter Spaces, Customer Experience and More with Brian Hurst
The Four Ps of Marketing
Authenticity on Social Media
Jump on the Social Media Bandwagon Before It's Too Late
Marketing, Social Media, Healthcare and Teaching with James Gardner
Put More Emphasis on the Social in Social Media
Marketing is Every Employee's Job
PR and Corporate Communications with Maura FitzGerald
The Language of Global Marketing with Wendy Pease
The Free Offer Works Wonders
Marketing Isn't Difficult
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast