In the final episode of our 'Bridging the Gap' series, we emphasise the importance of planning. As the old saying goes, "to fail to plan is to plan to fail", and without a focus or sense of direction, success often comes down to luck. And, despite plans being considered so crucial, people commonly sidetrack and forget about theirs. Why?
Many might complain about being too busy, but sometimes time needs to be taken to work not just in the business but on it. To sustain your plan and monitor its progress, information needs to be readily available to the entire company - this is where technology can assist.
Marketing Matters Episode 19 - What Makes a good client?
Marketing Matters Episode 18 - The Key to Marketing - Stick at it!
Marketing Matters Episode 17 - Digital Marketing Dangers
Marketing Matters Episode 16 - Internal View of Marketing
Marketing Matters Episode 15 - Marketing Focus
Marketing Matters Episode 14 - Value of 'Free'
Marketing Matters Episode 13 - Process & Agility
Marketing Matters Episode 12 - Hosting
Marketing Matters Episode 11 - Social Media
Marketing Matters Episode 10 - E-mail Marketing
Marketing Matters Episode 9 - Search Marketing
Marketing Matters Episode 8 - Planning
Marketing Matters Episode 7 - Joined-up Marketing
Marketing Matters Episode 6 - Data
Marketing Matters Episode 5 - Design
Marketing Matters Episode 4 - PR
Marketing Matters Episode 3 - Networking
Marketing Matters Episode 2 - Posting to Facebook is not Marketing
Marketing Matters Episode 1 - The importance of a website
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