Have you ever asked yourself why you keep professional products in your salon? Or why it's important for your business to sell retail? There is a simple answer. It's because you have a responsibility towards your clients. A duty to ensure that you have access to the best salon retail products, which in turn allows your clients to be able to take care of themselves when they leave your premises.
Selling retail can significantly increase your profits - in more ways than one. Imagine wanting to earn more for your salon, but feeling scared or not ready to raise your prices. Yes, you can hire more staff and get more customers to make more revenue, but that would also entail additional overhead expenses. So what's another way you can increase your bottom line? Retail sales.
Who wrote the article?
Phil Jackson is an entrepreneur, the owner of Award-Winning Salon ‘Bravo Hairdressing,’ and a Salon Consultant and Author with a passion for the Salon Industry (BuildYourSalon.com). Drawing on 20 years of salon experience, Phil’s writing is informed, direct and imbued with his desire to help salon owners work smarter, sleep more soundly and enjoy the profits they really deserve. You can book a free mentorship consultation with Phil over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-retail-products-stock/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
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