The Passle Podcast - CMO Series
Business:Marketing
The pursuit of an equitable and inclusive workplace is high on the agenda for most firms. Today, we shine a spotlight on Baker Donelson, a firm committed to redefining industry standards with its Women’s Initiative program.
Yasmin Zand has the honor of welcoming Danielle Smith, the Women's Initiative Manager at Baker Donelson to the series to share her personal experiences that have fueled her commitment to fostering diversity and inclusion.
Join us as we take a deep dive into the innovative programs and progressive family policies implemented by Baker Donelson, exploring how they are breaking new ground and setting a powerful example for the legal profession.
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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