Few, if any businesses can ignore the web. Virtually every business has an e-business element. In our new podcast series, we are talking e-business and how to make technology work for you.
While e-commerce is about taking orders online, shopping carts etc, the term e-business is much broader. It's about how you leverage technology. Even if most of your transactions are offline, you will be using web technologies to benefit your company more than you realise. Starting with a focus on e-commerce, series five of out podcast looks at how to maximise the benefits, and minimise the pain of using technology in your business.
Marketing Matters Episode 19 - What Makes a good client?
Marketing Matters Episode 18 - The Key to Marketing - Stick at it!
Marketing Matters Episode 17 - Digital Marketing Dangers
Marketing Matters Episode 16 - Internal View of Marketing
Marketing Matters Episode 15 - Marketing Focus
Marketing Matters Episode 14 - Value of 'Free'
Marketing Matters Episode 13 - Process & Agility
Marketing Matters Episode 12 - Hosting
Marketing Matters Episode 11 - Social Media
Marketing Matters Episode 10 - E-mail Marketing
Marketing Matters Episode 9 - Search Marketing
Marketing Matters Episode 8 - Planning
Marketing Matters Episode 7 - Joined-up Marketing
Marketing Matters Episode 6 - Data
Marketing Matters Episode 5 - Design
Marketing Matters Episode 4 - PR
Marketing Matters Episode 3 - Networking
Marketing Matters Episode 2 - Posting to Facebook is not Marketing
Marketing Matters Episode 1 - The importance of a website
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