What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference.
The Four Seasons Total Landscaping team has been handling this newfound fame beautifully, with a sense of humor and the bonus of adding merchandise to their offerings. The situation has even inspired a virtual charity run, which to date, has raised $19,000 for the Philabundance food bank. This whole situation is a textbook case of taking unexpected attention and running with it in a positive direction. It’s a good reminder for us as PR pros to make the best of unforeseen moments when circumstances allow.
Have you handled a similar situation? Tell us about it at soloprpro.com.
Episode 27: The Riches are in the Niches
Episode 26: 'Tis the Season for Client Gifting
Episode 25: Gratitude
Episode 24: Tidings of Sanity and Joy - Planning for the 2019 Holidays
Episode 23: What’s New? November 11, 2019 Edition
Episode 22: Highlights from the PRSA 2019 International Conference
Episode 21: Be a Better PR Pro by Slowing Down (No, Really!)
Episode 20: Where Do You Work?
Episode 19: CA–AB5 -- The California Gig Worker Bill and You
Episode 18: Moving Past Failure
Episode 17: A Little Pop Culture
Episode 16: Recruit and Retain Quality Clients Quickly with Craig Severinsen
Episode 15: LeadHERship Development with Dr. Lori Baker-Schena
Episode 14: Guilty Pleasures
Episode 13: Fighting Imposter Syndrome When You Get What You Want
Episode 12: Professional Politics (No, Not Those Politics)
Episode 11: Taking Your Solo PR Pro Show on the Road with Daria Steigman
Episode 10: PR and Tech - 2019 Trends
Episode 9: The Economy of Time
Episode 8: Take a Break
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