What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference.
The Four Seasons Total Landscaping team has been handling this newfound fame beautifully, with a sense of humor and the bonus of adding merchandise to their offerings. The situation has even inspired a virtual charity run, which to date, has raised $19,000 for the Philabundance food bank. This whole situation is a textbook case of taking unexpected attention and running with it in a positive direction. It’s a good reminder for us as PR pros to make the best of unforeseen moments when circumstances allow.
Have you handled a similar situation? Tell us about it at soloprpro.com.
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Episode 104: Once Upon A Time
Episode 103: Summer Time
Episode 102: Here After
Episode 101: Cool in a Crisis
That Solo Life Celebrates 100 Episodes
Episode 99: Partner to Grow
Episode 98: RIP, Outsourced PR?
Episode 97: Read the Room
Episode 96: The Perfect Pitch
Episode 95: PR is Not War
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Episode 93: Spend to Scale: How Investing in Your Business Can Help You Grow
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Episode 91: A Royal Mess
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