What happens when your business is inadvertently thrust into the national spotlight? That’s what happened when Philadelphia landscaping company Four Seasons Total Landscaping, a family-owned, woman-owned business, somehow became the location for a presidential campaign press conference.
The Four Seasons Total Landscaping team has been handling this newfound fame beautifully, with a sense of humor and the bonus of adding merchandise to their offerings. The situation has even inspired a virtual charity run, which to date, has raised $19,000 for the Philabundance food bank. This whole situation is a textbook case of taking unexpected attention and running with it in a positive direction. It’s a good reminder for us as PR pros to make the best of unforeseen moments when circumstances allow.
Have you handled a similar situation? Tell us about it at soloprpro.com.
Working with Multiple Generations - Episode 167
Quiet Quitting -Episode 166
The Joy and Pain of Clients New to PR - Episode 165
Tell Me About It: Proactive Communication Matters - Episode 164
Google Updates with Jordyn Slocum of BeMarketing - Episode 163
PR & Popcorn with Chauniqua Major-Louis - Episode 162
The Marketplace of You with Blake Hutchison, CEO of Flippa - Episode 161
The Battle Against Misinformation with Axel Ebermann - Episode 160
Talking Financial Strategies with Andrew Shapowal of Canon Capital Management Group
The Solo PR Pro’s Guide to Social Media Changes - Episode 158
What’s New in Social Media with Rebecca Goodman of beMarketing - Episode 157
The Freedom of Flying Solo - Episode 156
PR on the Big - and Little - Screen - Episode 155
Authenticity, Transparency, and Ethics - Episode 154
The Business of You with Connie Steele - Episode 153
How to Communicate in a Crisis - Episode 152
How to Have a Hot PR Pro Summer This Year - Episode 151
The Untold Story of Navigating Clients Through Thorny Topics - Episode 150
Secrets, Lies, and Client Confidentiality - Episode 149
Measure Twice, Cut Once - Episode 148
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money