This week we hear from Chris Minasians, Director and Editor at TotallyEV, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on YouTube, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher.
Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel TotallydubbedHD, from audience engagement to relative revenues.
In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the Publisher Podcast Summit...
Big Noises: Amy Kean on why media needs more weirdos
Big Noises: Neil Thackray on why content is not king
PPA Festival Special: How publishers are future-proofing audience relationships
Practical AI Podcast Special: Lessons from local media
Substack UK Head of Writer Partnerships Farrah Storr on why every magazine should embrace paid newsletters
Semafor Media Reporter Max Tani on joining a global media start-up
TIME Editor in Chief & CEO Edward Felsenthal on the secret to lasting 100 years
Trusted Media Brands CEO Bonnie Kintzer on future-proofing a legacy publisher
The Ankler CEO Janice Min on turning a newsletter into a media business
Financial Times’ Head of Newsletters Sarah Ebner on the varied role of newsletters
Word in Black COO Andrew Ramsammy on the opportunities of news collaboratives
Good Housekeeping Editor in Chief Gaby Huddart on using their centenary to be future-facing
Dexerto CEO Josh Nino on standing out in the crowded market of gaming publishers
Association of Online Publishers CEO Richard Reeves on how publishers are addressing diversity and inclusion
Special: Highlights from Media Moments 2022
Collectives and activists drive a year of change around climate reporting: Media Moments 2022
Publishers power through as hype around emerging tech comes crashing down: Media Moments 2022
Beyond the Twitter chaos, platforms and publishers re-evaluate their relationship: Media Moments 2022
Can we stop the endless decline of trust? Media Moments 2022
The importance of data in building trust: in conversation with Reuters’ Scott Malone, Stephanie Burnett and Rob Schack
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