Listen in as we hear from Scott Salkin, Founder and Chief Innovative Officer at Allbound, Inc. about Sales Enablement.
Channel touches a ton of pieces of your business, which is part of why it's so complex, but also part of why it can be so effective if you do it right.
Matt and Scott had just come off of Dreamforce 2017 having spoke on the same panel about Sales Enablement.
In this episode, they ask and answer some great questions including:
Identifying one of the most important things that goes along with growing a great channel.
Scott answers:
Find out what he thinks is "the coolest thing and most exciting thing."
Matt also asks:
Scott also reveals the people he would put up on his personal Mount Rushmore of sales.
Lastly--- they coin a new phrase - Account-Based Partnering.... you heard it here first!
Listen in now or read the transcript on the Heinz Marketing blog on Monday, 11/20/17.
More about our Guest:
Scott Salkin is the Founder and CEO of Allbound, a next generation platform that helps companies accelerate revenue through their channel partner programs by replacing portals and PRM with a smart SaaS solution that guides partners to more closed deals and renewals.
Scott’s high-tech career started at the nonprofit San Diego Regional Technology Alliance (SDRTA), providing technology equipment and training to underprivileged communities throughout the region.
His next stops were at Cisco Systems and NetPro Computing (now Dell Software), before launching his first startup, IDS Technology Marketing, in 2007.
Scott has been listed by the Arizona Republic as one if its “Top 35 Entrepreneurs Under 35," as one of the Phoenix Business Journal’s “40 Under 40” and was featured as one of AZ Business Magazine’s "Generation Next Business Leaders.” He was honored as the Phoenix Business Journal and Business Marketing Association (BMA) Marketer of the Year as as a finalist for Arizona's Tech CEO of the Year.
Scott also served as board president for the Phoenix chapter of the Business Marketing Association (BMA), as Chairman for the Arizona Technology Council’s Startup and Entrepreneurship Committee, and as a board member for Playworks Arizona and for the Arizona Technology Council Foundation.
Driving Sales Performance in a Virtual World
Are Partnerships Your Next Growth Engine?
The Perfect MarTech Stack? How to Customize Software to Your Business
The Power of Podcasts & Radio (Why You Need One Too!)
Business Activity vs Lead Generation – Where True Demand Comes From
Remote Selling Best Practices from the “King of Sales”
He Predicted Marketing Automation and ABM. What’s Next?!
Partner Marketing Best Practices with the Master
The Startup of You: How to Prioritize Your Brand, Career & Future
The Art and Science of Sales Negotiations with Jeb Blount
How B2B Buys Software in 2020 (and Beyond): New Research and Insights Revealed
The Lost Art of Note Taking
New Lessons on Agility, Leadership and Focus from 2020’s Headwinds
Does 2020 Have Any Silver Linings?
What B2B Marketing and Hall & Oates Have in Common
Part User Conference, Part Woodstock. Would it Work Online?
Is Outbound the New Normal? How Prospecting has Changed in 2020
Multichannel Marketing Best Practices and Success Stories
Actions Sales Leaders Need to Take in a Recession
Creating a Predictable Pipeline with Special Guest, Cheri Keith
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored