Pam will tell you up front that she’s not your typical marketer. Being in the corporate world for 20+ years and having held various positions at Intel from accounting and supply chain management and then marketing, Pam has the benefit of having a holistic view of how a company runs. She thinks strategically and is able to translate the big picture into actionable plans & tactics. Her first book, “Global Content Marketing” (McGraw Hill, 2014) is the first marketing book to offer a complete process to scale content around the world.
In her latest book, “Effective Sales Enablement” she focuses on marketing’s role in sales enablement, the friction between sales and marketing, and provides strategies for having consistent branding and messaging in sales enablement. It’s this second book that we dive into and discuss a very interesting topic that I know you’ll have an opinion on -- who should own sales enablement?
Get your copy of Effective Sales Enablement here: https://amzn.to/2uf6scr
#97 Creating Customers with Word of Mouth
#96 Making Your Marketing Communication More Personalized
#95 Understanding the Dynamic Between Sales and Marketing
#94 Gaining Massive Attention with Real-Time Marketing
#93 AI and Marketing: What the Future Looks Like
#92 MarTech Monday: Leveraging the Power of Intent Data
#91 Creating Frictionless Content Experiences with PathFactory
#90 How a $6 Billion Company Undergoes Digital Transformation
#89 Going into Battle: Leveraging Feedback to Build Strong Relationships
#88 Looking to the Future: Embracing Change and Digital Transformation
#87 Creating Agents of Change (Part 1)
#86 Alternative Ways to Combat CRM Adoption
#85 Prioritizing Leads with Lead Scoring
#84 MarTech Monday: Engaging Leads with Artificial Intelligence
#83 Centralized or Decentralized: How to Structure Your Demand Center
#82 The Billion Dollar Man: An Interview with Russ Artzt
#81 Establishing Your Marketing Operations Priorities
#80 CMO Insights: How to Build a Powerful Brand Experience
#79 MarTech Monday: Breaking the Cycle of Dirty Data with ReachForce
#78 Driven to Success
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