This week's episode is entitled "A Mind For Sales: Sales Book Club with Mark Hunter" and our guest is Mark Hunter, one of the best voices in B2B sales today. Mark is the author of numerous books including the brand new book, A Mind for Sales.
These are uncertain times. A lot of prospects are slowing down on things. Mark is talking to sales leaders all day long trying to figure out how to keep their team motivated and how to keep selling, how to keep selling with empathy.
I ask Mark what general advice he's giving based on what he's seeing in the field?
Look at the long picture. Look at the long game. Don't try to play the short game, play the long game. We're going to get through this. We're going to get through this. I'm very optimistic.
The piece that I'm saying right now, short term, is you need to be listening to everybody's backstory. Everybody's got a backstory, a personal backstory and a professional backstory and you got to take a couple minutes and listen to that. Listen to it with empathy because you know what?
You've got a back story. What's happened so far to you and how are you responding to it? And if we demonstrate that, it's amazing how we create a much better connection. There's a lot of business being done out there, a lot of business, a lot of opportunities, but you just have to take the time to listen, and listen more intently.
And that's advice that you could give at any time. You could've given it three months ago. You can give it six months from now-- Use your active listening skills and understand where someone's coming from. I've heard pros and cons of people saying, giving the what's keeping you up at night question and making questions too broad.
How do you exercise active listening? How do you let your prospect share while still maintaining control and direction of the conversation?
Mark, in his book talks about minefields and the mind traps, M-I-N-D traps. I ask him to talk about the things many sellers face when they have good intentions. They develop their systems, they do some of the things he's talking about, but then they start to execute and they lose. Seeing they lose momentum, they lose confidence. I ask, what are some of those common minefields of mind traps and how do you get around those?
This and a lot more...
Listen in now or read the full transcript on our blog starting Monday, 4/20.
______________________________________________________________________________
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
The Agony and Ecstasy of Annual Budgeting and Planning (Seriously!)
How to Optimize Reviews to Accelerate Sales for Your B2B Products
Is AI Real or Vaporware? Hard Questions and Hard Answers
Cerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota
Can You Be Good Enough?
When Hiring Marketers Choose Athletes Over Experts
B2B Start-up Sales Lessons, Mistakes & Best Practices
Do You Have the Right Sales Funnel for Your Business?
Joe Hyland Confesses How a Minor in Psychology Led him to be a CMO: Podcast with Matt Heinz
Win in your mind to lift yourself in your career: 2 powerful minutes from Matt Mayberry
Learning from the King: Sales Lessons & Musings from Jeffrey Gitomer
Sales Objection Handling from the Master: Insights from Best Seller Jeb Blount
Sales Managers Need Love Too - How to Coach the Coach- Norman Behar
Style vs Function: The Importance of Design and UX in B2B Applications
Is Sales Just a Mental Game? So says Sedric Hill with Matt Heinz
The B2B Event Marketing Gap That Will Make Or Break Your Success
Why Your Salespeople Don't Make Quota - An Easy Fix - James Muir Podcast
How to Fish with a Spear, Not a Net - Jon Miller of Engagio
Here’s Your Event Marketing Playbook for 2019
Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast