Great content does not happen by accident. The more planning you do up front, the better your results will be. In this episode, Lorraine sat down to chat with Sam Von Tobel for a timely conversation about content planning including creating your calendar, a new tool, Sharekit.io to improve the look of scheduled content, setting goals and measuring the results.
As you start your planning, think about the rhythm of the year. Do you have a seasonal business? If so you may want to plan content themes to match the seasons or the products that are more popular in those seasons. Maybe you are going to run an aniversary promotion a calendar will help you anticipate all the assets (images, social share graphics, custom blog posts) you will need to make a large impact.
This conversation was sponsored by Sharekit.io. More drink recipes can be found here. All reviews and opinions expressed in this episode are based on our assessment of the tool.
Key Takeaway - Make your calendar meaningful by outlining specific objectives for each of your actions. Then mid month and at the end of the month you can evaluate how effective your actions were and make changes rolling into the next month.
#900 Go to The Gym
#899 Managing Good and Bad Stress
#898 Discover Productivity Hacks
#897 I Wrote a Book
#896 Build Trust by Letting People See the Real You
#895 Don’t Write Bad Blog Posts
#894The Strategy of Good Web Design
#893 The Human Factor
#892 Convey Meaning with an Image
#891 What to Do With Your Book After It is Published.
#890 What Type of Networking Animal Are You?
#889 Do you Know What a Customer is Really Worth?
#888 The Future of Content Marketing
#887 Improve Your Closing Rate
#886 I am my Brand
#885 Simple Tricks to Improve Your Public Speaking
#884 Google Can’t Read
#883 Maybe You Should Buy a Business
#882 Improve Your Listening Skills
#881 Hop Into the Mailbox
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström