Listen in to hear us:
(Read the transcript and listen again on the Heinz Marketing Blog, Mon. 4/09 at 6am PST).
Download the Microsoft Ebook – Empowering the Modern Seller
About Our Guest: Christine Zmuda, Sr. Dir. of Sales at Microsoft.
Christine says of herself: My passion and professional satisfaction comes from identifying market opportunities before they are mainstream. My most rewarding roles and accomplishments have centered around developing sales and market strategy for emerging businesses and scaling new acquisitions. I'm always open to learning more about technology and happy to share my own experiences of leading sales, marketing, and channel teams if it's helpful.
On a personal note, I enjoy golf, tennis, spending time with my family and embracing new experiences. My new found love is abstract painting, the bigger the canvas the better.
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Video marketing best practices
7 Essential Building Blocks for High Performance Sales Development
How Marketing Should Measure and Drive Revenue Performance
How to create a Channel Engagement framework
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How consolidating your integrated communications can accelerate awareness.
Secrets to effective, high performing B2B content
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Marketing Trends and Getting Started in ABM in 2017
Explaining the prediction and arrival of the ABM wave
Discover fundamental metrics to understand pipeline health.
High-level trends and intimacy of insight.
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Profit Center Marketing
Selling ABM Internally with Jessica Fewless
Sales Story vs. Sales Pitch - Quick tips to create both
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