How do you measure results from video?
You may get thousands of views or clicks to your website, but if people don’t convert, does that mean it was successful?
For Dr. Williams, his video marketing results led him to be nominated by the White House for a chairman position on the committee to fight breast cancer. I call that a success.
In this week’s episode, hear the full story of Dr. Williams and how an employee of one of our client’s moved up the executive ladder by learning how to prove results from video marketing. I also interview Glen Hughes, a video producer from Gordian, about how they have been able to use video in order to see positive results.
If you’re still skeptical about video marketing, then tune into this week’s episode of Video Marketing Mastery to put those worries to rest.
Ep. 105: Talk Triggers: How to Turn Your Customers into Raving Advocates for Your Business, with Jay Baer
Ep. 104: LinkedIn’s New Video Feature: What Marketers Need to Know
Ep. 103: Sales Psychology: How to Maximize Your Potential and Crush Your Quota, with Dan Lier
Ep. 102: How to Double Your Website Engagement
Ep. 101: How to Supercharge Your Content Strategy with Video (with Marcus Sheridan)
Ep. 100: Behind the Scenes of Todd’s Career in Talk Radio
Ep. 98: What Google’s Mobile-First Initiative Means for Your Business
Ep. 97: How to Improve Your Account-Based Marketing Strategy with Video
Ep. 96: How Katy Perry Pushed the Boundaries of Live Video
Ep. 95: How to Use Music and Sound in Your Business Video
Ep. 94: How to Avoid a Video Marketing Train Wreck
Ep. 93: Animation vs. Live Action: Which Is Right For Your Video Goals?
Ep. 92: Why 3600+ Stores are Closing in 2017
Ep. 91: Lessons Learned from Producing a Video Series with Mark Traphagen
Ep. 90: What Marketers Can Learn from Generation Z
EP. 89: 7 Clever Ways to Inject Your Sales Message Into Helpful Content
Ep. 88: The Importance of Intention in Video Marketing
EP. 87: How to Use Video in Each of the 5 Organic Traffic Strategies
Ep. 86: The Importance of Facebook’s Dwell Time Metric
Ep. 85: How to Use Longer Videos to Identify Qualified Prospects
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