It’s hard sometimes to get ahead with the noise of competing advertising drowning you out. But what most companies don’t know yet is that all you have to do to truly stand away from the pack is to embrace your own story and tell it well.
Having worked with more than 50 brands to develop - among other things - a clear brand story and a nurturing company culture, Carol Niemi, PhD, has learned several immutable laws of marketing: If your brand doesn't stand out, someone else's will. The way to stand OUT is to stand FOR something. Stand for something your customers and employees understand and respect. Be authentic. The enduring brands all know this: When everyone inside and outside your company knows what you stand for, you'll have loyal customers and employees.
On this episode of The Mind Body Business Show, Brian and Carol sit down to discuss keeping gratitude at your center, how Carol helps companies tell their story and serve at the highest level, and seizing the unique opportunities available to entrepreneurs. Listen in for an uplifting, high-energy episode to get your day moving forward.
What You'll Learn:
Favorite Quote
“They weren't just words. They weren't just marketing. That became their corporate culture. And that's what I try to help my clients do, so that if everybody knows what you stand for, they know how to answer the phone, they know how to talk to a customer. When you talk to editors who want to interview you for an article, you've got a framework in which to tell your story. And so that's what I do.”
- Carol S. Niemi
Connect with Carol:
How to get involved
If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!
EP 253: Founder, Personal Development & Fitness Advocate Elijah Stepp
EP 252: Speaker, Automation Expert, Author & Founder Brian Kelly
EP 251: Business Alchemist and Coach Daniel Hanneman
EP 250: Sports Psychologist & Coach Reed Maltbie
EP 249: Business Owner & Coach Alayna Zenger
EP 248: Wellness & Mindset Coach Evan Mestman
EP 247: Founder, Columnist & Speaker Richard Villasana
EP 246: Founder, Educator and Speaker Elizabeth Power
EP 245: Licensed Naturopathic Doctor Dr. Holly Donahue
EP 244: Founder, CEO & Coach Tanner Chidester
EP 243: Business Coach, Leader & Entrepreneur Lisa Montgomery
EP 242: Business Coach & Entrepreneur Starr Codd
EP 241: Instructor & Creator Chara Rodriguera
EP 240: The Adventurers Jason & Lisa Nast
EP 239: Growth Architect & Founder Beate Chelette
EP 238: Brian Kelly with Podcasting Veterans Margo Lovett & Peshon Allen
EP 237: Founder & PPC Expert Ameet Khabra
EP 236: Mindset Coach & Author Marcy McDonald
EP 235: Multi-Millionaire, TEDx Speaker & Author Rennie Gabriel
EP 234: Founder & Managing Director Jaime Jay
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money