This episode features a discussion on influencer marketing, audience segmentation, and brand relevance in our rapidly changing world. Laide Ayodeji is an account strategist at Google, focusing on multi-channel and consumer goods. With over 8 years of experience in marketing, Laide has seen the evolving marketing ecosystem and shares several examples of influencer marketing in the digital age.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
Follow 'Marketing x Analytics' for more episodes!
Twitter | LinkedIn | Email the Host
All views expressed in this podcast are our own.
Unpacking the Advertising Ecosystem, with Dave Cameron
Analytics x Career Development, with Aliza Goldgewert
Investing and Innovation: A Deep Dive with Alex Bilzerian
Unlocking Digital Marketing Success, with Tifany Mazza
Direct Marketing x Analytics, with John Miglautsch
Marketing x Analytics Education, with Sina Aghaie
Consumer Behavior & Brand Management, with Steven Silverman
Managing Influencer Marketing, with Christian Mercado
Social Media: Freedom of Speech, Not Freedom of Reach, with Justin T. Huang
Consumer Behavior x Marketing, with Dr. Soňa Kľučárová
Creativity x Marketing, with Matt Farnsworth
Media Buying x AI, with Greyson Scudder
Social Media x Marketing Analytics, with Trevor Ferree
Mastering Public Relations, with Mickie Kennedy
Analytics x Entrepreneurship, with Aron Clymer
Evolving Marketing Analytics with Artificial Intelligence, with Dave Cameron
Leadership x Performance Marketing, with Scott C. Konopasek | Sponsored by Adverity
(dis)Trusting Data, with Sid Khaitan
Surviving Cancel Culture: An Introduction, with Katharine Howie PhD | Sponsored by Adverity
Consulting in Marketing Analytics, with Connor Skelly | Sponsored by Adverity
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth