Marketing at CARFAX has changed dramatically over the last year, shifting away from blast-and-batch methods to adopting more effective marketing strategies. And the person leading this change is Rob Bois, Head of Dealer Marketing. Listen as Rob shares the initiatives he and his team are working on and how they’re striving to achieve maximum value from their new instance of Marketo, despite obstacles being presented by the pandemic. Rob shares how CARFAX is adjusting to the current situation, how their go-to-market strategy has changed, and what sales and marketing are doing to set themselves up for future success.
#263 Lead Management Strategies that Drive Revenue
#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
2022 Recap: Building a Marketing Department from Scratch
#258 The Value of a Marketing Operations Expert
Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack
#257 Blazing New Trails with Innovation and Confidence
#256 Marketing for Credit Unions: Using MarTech to Put Members First
#255 How B2Bs Can Leverage Account-Based Marketing
Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn
#254 How to Discover the ROI of Your Customers
#253 How to Leverage Review Platforms Like TrustRadius
#252 Using Marketing Technology in Your E-Commerce Strategy
#251 Growing Revenue with a Holistic Customer Experience
#250 The Path to Becoming a Better Leader
#249 How to Build a Modern Marketing Team
How to Transform Your Customer Experience
#248 Defining Your Brand Identity
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money