The Challenge of Horizon 2: Implications for effective opportunity development

Discover the intricacies of Horizon 2 (H2) opportunity management and learn how to effectively build an organizational culture that embraces innovation. This white paper, "The Challenge of Horizon 2, Implications for Effective Opportunity Development," by Scott Matthews and Stephanie Hartwig, provides insights into the successful implementation of a governance framework for H2.

Exploring the complexity of H2 opportunity development, the paper presents best practices on fostering an entrepreneurial culture that embraces risk-taking and encourages cross-divisional collaboration. The importance of leadership buy-in and continuous improvement are underscored, demonstrating their vital role in H2 execution.

Dive into the research-backed methodologies and an extensive literature review that supports the creation of a dedicated H2 Opportunity Governance Framework. Learn about the crucial elements of the Three Horizons model and why Horizon 2 holds a unique position in opportunity development. Understand the need for a governance body to manage H2 opportunities effectively, create brand extension, and diversify revenue streams.

The exhaustive case study featured in this white paper provides practical applications of the Opportunity Governance Framework. Follow along to discover the ways a global manufacturing company successfully tackled their H2 challenges using a structured choice architecture.

The paper concludes with a deep dive on managing various H2 opportunity types, stressing the need for differentiated governance structures to handle the distinct nature of each opportunity. Learn how to exploit and explore opportunities, use a concept card, and manage transitions effectively. Managers will find the final focus areas especially indispensable in improving their approach to H2.

This study serves as a comprehensive blueprint for practitioners who want to successfully develop H2 opportunities. With its detailed guide, it offers practical approaches that are sure to yield great decision satisfaction and create next-generation core business products.