The Passle Podcast - CMO Series
Business:Marketing
In today's competitive market, Business Development is key to a successful career as a lawyer, and anyone striving to become a partner is expected to have a flexible attitude to business and, more importantly, winning it. However, on a busy day, BD activities can often take the back burner, and move down the list of priorities.
On this week’s episode of the CMO Series Podcast, we're thrilled to be joined by Marisa Gonzalez Eubanks, Director of Marketing at RumbergerKirk to discuss how to encourage and motivate your lawyers to stay on top of their Business Development activities.
Charles and Marisa cover:
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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