There are many reasons to protect your brand's trademark. It seems obvious, yet so many businesses find themselves letting their trademark lapse or allowing it to be modified or misused. This causes market confusion or, worse, allows your competitors to take it over potentially.
Also, if you own a business or are conducting the marketing for that business, and you use graphics or pictures from the internet, then publish them in presentation, social media, etc., you are putting your business in jeopardy.
That's crazy, you say? Well, you're crazy…if you are using the copyrighted materials, the IP, of another company or person. Why, because you are committing a crime and can be fined thousands of dollars. And, if you were sued, that money comes right from your bottom line and potential could bankrupt your business.
Today at the Café I'm excited to have Sharon Adams, Founder & President of Adams Law Offices, on our show to discuss the importance of protecting your IP and your business.
Use APPLES to develop your business growth strategy! What?
Leader’s vs leadership. The path from Management Mess to Leadership Success with Scott Miller, EVP FrankLinCovey
Starting and growing a business that challenges the status quo
The winner is? The Newport Beach Film Festival!
Listen up! I've got a story to tell you about storytelling.
Lessons growing a successful consumer products company with Newair Appliances CEO
Is the timing right in your business to hire a full-time or fractional executive?
Helping your business succeed by implementing the right social strategies
Finding, interviewing and hiring the right people…easy right? Not!
Cheers! Sharing a drink and the challenges of growing a business with the CEO of Blinking Owl Distillery
What is the best business advice you've ever given or received? 15 of my guests share their stories.
Steps to developing your social media strategy
Drowning in Financial Data? Join the discussion to turn it into relevant and actionable information.
Life Lessons and Unintended Business Advice From the #1 Plumber in the #2 Industry
Driving fast and furious, without a steering wheel with car designer, Bryan Thompson
How will Artificial Intelligence and Machine Learning Impact Your Business
Achieving Work/Life Balance
Exploring the many HR issues businesses face today
Six reasons why things catch on or become contagious?
How Corporate Social Responsibility Can Impact Personal and Business Growth
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money