Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
In this conversation at IFA 2023, we delved into the world of electric vehicles with Tim Kenyon, Vice President, Consulting, GfK.
Join us as we explore people's perceptions of EVs, their purchase concerns, and strategies to overcome them. Kenyon highlights the mix of real and perceived barriers hindering EV adoption, including infrastructure challenges, range anxiety, and misconceptions about these eco-friendly vehicles.
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How can brands embrace sustainability in meaningful and believable ways?
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Deliver a fresh, compelling shopper experience in 2021
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The Asian Powerhouses: Their consumers and values
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The future of cookies: The impact on online marketing and consumers
The next generation of data scientists
What is means to have a 'healthy' brand
A successful product's journey from idea to launch
How data can drive smarter decisions
How to optimize eCommerce and boost sales
What you need to know about B2B influencer marketing
Using consumer trends for strategic insights
Trends to watch: Health & wellness
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