The Passle Podcast - CMO Series
Business:Marketing
Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces within a law firm. No matter how those functions operate within the firm, there is always a need to ensure they are aligned to successfully meet the objectives of the firm.
On today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to dive into this topic with Mariana Loose, Chief Marketing Officer at Alston and Bird.
Mariana and Charles discuss:
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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