Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
In the past few years, eCommerce listings have become the main window for shoppers, making digital product content a crucial part of the buying process. So how can brands become masters of this newly demanding digital content space? In this episode, eCommerce expert Lloyd Wood goes through the "must-haves" and "have-to-haves" to get the consumers' eyes -and wallets- on you.
Guests: Lloyd Wood, Enterprise Sales and Marketing Manager, GfK Etilize
Resources:
More on this episode:
Ideologies, brands & Americans: How polarization is shaking up the consumer landscape
How can brands embrace sustainability in meaningful and believable ways?
The future of cookies: The impact on online marketing and consumers
Deliver a fresh, compelling shopper experience in 2021
A conversation with TerraCycle on sustainability
How premium brands are leading economic recovery
Building connections beyond pride month
The Asian Powerhouses: Their consumers and values
The secret to mobile advertising
Are we “back”? An update on consumers and COVID-19
How brands can win consumers' hearts in the new marketplace
The future of cookies: The impact on online marketing and consumers
The next generation of data scientists
What is means to have a 'healthy' brand
A successful product's journey from idea to launch
How data can drive smarter decisions
How to optimize eCommerce and boost sales
What you need to know about B2B influencer marketing
Using consumer trends for strategic insights
Trends to watch: Health & wellness
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