BIG Idea Marketing Strategy #8
Get more ideal customers
• Ideal customers are the kinds of people you love to work with. Unfortunately, most entrepreneurs don't have enough ideal customers (less than 20%).
• One primary objective of BIG Idea marketing is to attract more ideal customers (You will attract more ideal customers if you have a BIG Idea).
• Use one of your existing ideal customers as the model for the new customers you want. Develop a profile of your ideal customer characteristics. Your long-term goal is to work only with ideal customers.
For more strategies go to: BishopBigIdeas.com
Chapter 17: Under-Utilized Resources
Chapter 18: Togetherness
Chapter 19: Integration
Chapter 20: Objectivity
Chapter 21: Transformation
Chapter 22: Emotional Value
Chapter 23: Empowerment
24 Conceptual Value
Chapter 25: Interfaces
Chapter 26: Teaching
Chapter 27: Curating
Chapter 28: Entertaining
Chapter 29: Value Hubs
Chapter 30: Ideas
Chapter 31 Weightless
Chapter 32 Slow
Chapter 33 Transcend
Chapter 34 Well-Being
Chapter 35 The New Factory Future
Preface To Preface: Dancing With Robots: The 29 Strategies For Success In The Age of Hyper-Intelligence
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